Vic keeps talking juices, energy/utility drinks...It would be great to have something inked with Diageo but the way Vic has constantly talked about infused non alcoholic beverages, utility drinks etc... Diageos beverages are all premium/good alcoholic brands. Doesn't it make anyone believe that Diageo may not be the "right fit" that Vic is looking for? Or perhaps a joint venture? Which would suck. Unless Diageo develops new beverages? Thoughts?