RE:RE:RE:Aphria Inc. joins Shoppers Drug Mart and TruTrace Technologiblackredblack wrote: Hi Prof,
Not only transparancy.....but I think a slow methotical stance towards INTEGRITY..
Once Irwin's stance is holding and moving forward, He will pounce with substantial news. IMHO.
Interesting to read what TruTrace is all about. Basically the technology will allow a complete record of every bud/oil sold from seed to final consumer. It is like the MSDS of pot but more complete. It will allow a company to track exactly which consumer/ packager/ manufacturer has which pot in their hands all the way from the seed stage to the final product.
Not only does this technology add to security and integrity, a lot of data can be mined about the end user. How much pot they are using, which strains are being used the most, buying patterns etc... An example would be using a PAX and PAX app with TruTrace tracking in the background . APHA could know exactly how much product a consumer vapes in real time. Facinating stuff!
https://strainsecure.com/wp-content/uploads/2019/04/strainsecure-investor-overview-apr-12-2019.pdf