RE:Joint Venture/ DD approval and Tru Tracejayjay2020 wrote: How are all these connected?
Any JV suitor, especially large multi national will want three things to be in place before they marry APHA.
1. The ability to produce product at a large industrial scale consistantly and meet the JV's demand. This can only be accomplished once DD is approved. A JV will not introduce a new product into the market unless it knows the ingredients are available. What a mistake a company like Pepsi would make if they went into a JV with someone and introduced a infused bev into the market, only to find in 6 months they don't have enough ingredients to continue production.
2. Accountable and traceable supply chain management. A JV will want to know exactly what is being produced , when and where the product is at all time. Any large multi national will not chance unaccountable ingredients going into it's products. This is where TruTrace comes into play.
3. Strong corporate governance in APHA.
Furthermore, for those that did not listen to the BNN report on CannTrust today. This is very connected to what I am talking about. Traceable and accountable product will be the key to any JV and the future of this industry.
https://www.bnnbloomberg.ca/marijuana/video/black-market-cannabis-seeds-entered-canntrust-facility-flowed-into-legal-market-sources~1772814