GREY:ATBPF - Post by User
Post by
Yellowknifer69on Aug 07, 2020 10:00am
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Post# 31378297
Marketing
MarketingHello and good morning Longs:
Happy Friday! Hope you are all able to make it a great Day!
Just wanted to chime in on the latest NR. IMO, companies typically hire external PR firms when they don't have the band width to market their product / services themselves.
On that note I thought Antibe just hired DR. Rami Batal to guide commercial strategy? So there would appear to be a level of redundancy there?
Furthemore, if Antibe has spent the last ten years working diligently to solve a 100 year problem of GI bleeding - then I am fairly certain that every major Pharma is aware that we have solved the problem with Otena?
My experience with big Pharma suggests that this is a very aggressive industry, albeit a small one. The competition is fierce and no stone goes unturned to get a leg up on your buddy who runs your competitor.
So, if you are still following my thread - it doesn't really make a huge amount of sense to spend the money to market what everyone already knows. Just let your all star new commercial guy do that?
Based on that, my bet is that they needed a company that is good at 'encouraging a big pharma to drink the coolaid" because the reaction to Phase 2 has been muted at best? thoughts?
Stay long boys,
Yellowknifer