Beleave Inc BLEVF

Mary Williamson--MBA -works for TERRA FARMA

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Mary Beth Williamson, MBA

Chief Marketing & Strategy Officer at TerraFarma Inc (Thrive Cannabis)

Toronto, Canada Area

Pharmaceuticals

TerraFarma Inc (Thrive Cannabis)

Jamieson Laboratories

Queen's University

500+ connections

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Summary

I strengthen brands profitably to accelerate growth by leveraging extensive blue chip CPG experience. Have steered brands at Procter & Gamble, Pepsi, Jamieson Vitamins and Maple Leaf Foods as well as 10+ years as a Consultant with global clients. Energized to be leading the development of new business & brands in the legal cannabis market with TerraFarma/Thrive (#thrive.cannabis). Previous career highlights include:
- Achieving double digit business growth by revamping marketing for a +$200 million brand by balancing expertise and success operating in digital spaces with strategic and brand building strengths
- Spearheading a Crisis Recovery Communication Plan that became gold standard
- Led a start-up in Eastern Europe to record profitability. 

For fun, if I’m not playing competitive tennis, I’m cycling, running, skiing or golfing. I've travelled to dozens of countries, seeing new places from a bicycle, on foot or underwater (PADI-certified diver). 

AREAS OF EXPERTISE: Legal Cannabis Market • Strategic Planning • Marketing Strategy • Marketing Planning and Execution • Innovation • Digital and Social Media Marketing • Brand Building • P&L Management • Marketing ROI • Traditional Media • Consumer Insights • Market Research • Product Development • Crisis Recovery • People Management and Development • Organizational Re-Structuring • Public Relations • Team Building