Beer Market Share, Size, Growth and Forecast 2024-2032 The global beer market size reached US$ 673.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 797.6 Billion by 2032, exhibiting a growth rate (CAGR) of 1.8% during 2024-2032.
Beer, an extensively enjoyed alcoholic beverage, consists of a combination of hops, water, and cereal grains, including wheat, rice, corn, and rye. The mixture undergoes fermentation with yeast, where sugar is consumed and transformed into ethanol and carbon dioxide. This process yields varying levels of alcoholic content, ranging from less than 3% to as high as 40% alcohol by volume, depending on the specific recipe and style. Moderate consumption of beer is associated with multiple health benefits, such as the prevention of heart ailments, type 2 diabetes, and circulatory diseases, maintenance of cognitive function during aging, and the reduced risk of ulcers caused by Helicobacter pylori. Consequently, beer is in widespread demand across the globe.
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Current Trends Shaping the Global Beer Market
The global beer market is primarily driven by the shifting preferences toward premium alcoholic beverages, which is fueled by the growing trend of socializing and parties, particularly among millennials, working professionals, and young adults. Furthermore, the utilization of beer as a cocktail ingredient in distilleries is also contributing to market growth. Besides this, the escalating popularity of using customized beer bottles as gifts is further bolstering the market growth. Additionally, in order to cater to evolving consumer needs, major players are introducing flavored beer in unique botanical and fruit variants and making them available for purchase through e-commerce channels, which are acting as significant growth-inducing factors. Apart from this, the elevating product promotion by leading manufacturers on social media platforms and leveraging celebrity endorsements to influence consumer purchasing behavior are expected to bolster the beer market in the coming years.
The report has segmented the market into the following categories:
Breakup by Product Type:
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- Standard Lager
- Premium Lager
- Specialty Beer
- Others
Breakup by Packaging:
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- Glass
- PET Bottle
- Metal Can
- Others
Breakup by Production:
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- Macro-Brewery
- Micro-Brewery
- Others
Breakup by Alcohol Content:
Breakup by Flavor:
Breakup by Distribution Channel:
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- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Breakup by Region:
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- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
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