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Genius Properties appoints Morse as executive VP
2014-10-14 08:18 ET - News Release
Mr. Stephane Leblanc reports
GENIUS APPOINTS 5 HOUR ENERGY DRINKS CO-FOUNDER TOM MORSE EXECUTIVE VICE PRESIDENT AND EXECUTIVE VICE PRESIDENT TO ITS ZENCIG SUBSIDIARY
Thomas Morse has joined as executive vice-president for Genius Properties Ltd. Additionally, Mr. Morse, a leader in the nutritional supplement and consumer health products market, has been appointed Executive Vice President of ZenCig Corp., a Genius subsidiary. His expertise includes developing and executing growth strategies, building consumer brands and categories, driving business turnarounds, acquisitions, developing high performance teams and creating shareholder value. His sector focus includes consumer packaged goods and technology-based businesses in emerging industries and markets.
Prior to joining, Mr. Morse was the co-founder and President of Living Essentials, LLC (5-Hour Energy) from 1999 to 2005. During that period he managed the 5-Hour Energy business and the very successful advertising campaigns utilized by 5-Hour Energy. He helped create and establish the new "energy shot" segment of the functional beverage and supplement market, which is now a widely-accepted and standard industry category. He managed significant growth during his tenure as President, supervised all aspects of the business, established U.S. distribution arrangements with leading national retailers (including Walmart, Walgreens and 7-Eleven). Mr. Morse also invented, launched and managed Chaser (a nutritional supplement hangover remedy) for Living Essentials. Chaser was recognized as a top 25 product at Walgreens, Rite Aid, and GNC. Morse also established international distribution arrangements in major international markets. Morse holds a B.A. in Accounting from Michigan State University and was a CPA and senior consultant with Deloitte early in his career.
"Thomas' appointments are an integral part of our strategy that we have been searching for to lead ZenCig's electronic cigarette business," stated Stephane Leblanc, President and CEO of Genius. "We now have an outstanding product portfolio, management team, and distribution strategy to aggressively pursue business growth in this sector. He brings a wealth of experience, excellent relationships and has the track record to elevate ZenCig to the next level," Mr. Leblanc added.
"I am honoured to be joining the team and highly enthusiastic about this opportunity," said Mr. Morse. "ZenCig's brands have tremendous potential to penetrate the industry and address the growing need for a healthy alternative to traditional cigarette smoking. I am passionate about offering consumers a safer alternative to smoking cigarettes."
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