Heal Takes Next Steps Towards US Entry In Florida (10units)Toronto, Ontario--(Newsfile Corp. - December 1, 2023) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that further to its news release on November 24th stating the preparation for US entry of its Heal Wellness brand ("Heal"), that it has now signed as of November 30th, 2023, a ten-unit term sheet for the state of Florida for Heal, a fresh smoothie bowls, acai bowls, smoothies, and delicious breakfast waffles quick serve restaurant.
"As we continue to evolve our materials for adapting a franchising framework within the United States, such as preparing our franchising disclosures and franchising agreements, we now do so with a ten-unit commitment signed by a multi-unit franchisee. This is another step forward in the process of starting to plant our feet in the United States," said Sean Black, Chief Investment Officer of Happy Belly.
"Having a franchisee located in Florida gives us boots on the ground as we proceed to establish our presence in the United States, a key step for both Happy Belly and our portfolio of emerging brands. Our real-estate search has begun as we look to identify and map out various locations in south east Florida suitable for the demographic profile of a Heal customer. This was a very important step during my previous experience with both Extreme Brandz and MTY Food Group as I helped several of their brands gain entry into the United States. I look forward to working with our franchisee as I firmly believe we have a tremendous opportunity in front of us as we accelerate the growth of our Heal Wellness brand in an asset light franchise model across the state of Florida."
"We anticipate continued demand for our franchising offerings as we continue to organically grow our footprint throughout North America for each brand in our portfolio. We look forward to working closely with interested parties and our brands, beginning with Heal Wellness as our first brand entry into the United States. We anticipate this entry to be the first of many over time into the United States."