RE:RE:RE:RE:RE:Feedback The success of Friday's, Sound Bites release will depend heavily on how well First Tube Media communicates to the audience the advertising concept Grubhub has put together. Interacting with a TV or Monitor using anything other than a game console / controller may be beyond many people's ability to grasp at first.
AR is so new. It's still an unknown for the vast majority of people although those familiar with Live Streaming or who go to YouTube for entertainment are probably more likely to be tuned in. It will be interesting to see how readily people pick up on scanning a QR code during a performance.
The impressive part of advertising in this fashion is the potential for data capture and measuring the effectiveness of the promotion.
The measureability of exposure for IP can be a key driver for future successes.
Looking forward to Friday night's presentation and all that flows from it.
cheers