TV
Gotta be so many different places to 'showcase' the product and the 'investor story' on TV. A more 'holistic' demo of the unit (including the controls on front panel and perhaps a simulated alarm), perhaps by a range of tech people could go a long way. Once large material sales are announced, that news should be unpacked on some suitable business news outlets (TV & radio -- mass/general market though -- not just YouTube or other 'searchable' places). Can't control (no pun intended -- too worn out for that....) every aspect of presentation either (except for imperative to not make off-side medical/regulatory claims). Audiences need to see some authentic and incisive statements from presenters. Certain questions that could cause 'harm' can be 're-framed' but by-and-large, only direct, informative answers/discussion will make such appearances helpful to the 'story'. People investing large sums of money (in the stock and/or the units) are 'sophisticated' enough to know what they are listening to.... Otherwise, NR's with their strong content should be the go-to IMHO...