Updated top ten sales dataData is for the past six months ending this past sunday. For the top ten beverages in B.C. and Ontario. Ontario top ten beverages first: #1 Colective Project -3.3%, #2 VRU -6.4%, #4 Keef Cola -6.1%, #5 Keef Cola -2.9%, #6 XMG - 4.2%, #8 XMG -4.9%, #9 XMG - 3.8%, #10 Tweed -7.3%, #3 Phresh + 6.9%, #7 Phresh + 33.7% ( new beverages just introduced ).......... The beverage sector in Ontario over the past six months has seen a sales increase of 37.2% and yet we see the percentage sales of these beverages drop. Why? Simple answer, the new beverages introduced are taking substantial market share from the established companies. This will show up on the delayed top ten lists when they catch up with present numbers.
B.C. top ten #1 Sweet Justice -6.4%, #2 Keef Cola -6.3%, #3 Keef Cola -7.2%, #4 Quatreau - 4.1%, #5 XMG -8.3%, #6 XMG -4.9%, #7 Summit -4.3%, #8 XMG -6.2%, #9 Summit -5.6%, #10 XMG -6.6%......
Again the top ten see their sales fall and at the same time sales in B.C. have increased 34.6%. Same thing here all the new beverages introduced have not had time to be listed on the outdated top ten lists.
Serious changes to the top ten lists in Ontarion and B.C. will happen over the next sixty days as many of these old beverages get replaced by the new beverages introduced by this company and one other. Hope this helps explain why we see increases in beverages sales and yet see dropping sales by the top tens in each province.
In my opinion the big three, Canopy,Aurors and Hexo have three options going forward because of massive lost market share, they can #1- pull out of the beverage market, #2- Buy the up and coming companies or #3- go out of business.