RE:Cash cow?hey mjh, ive been in this since 10cents. The cost for a business for data breach is average 3.5$MM according to study from ibM. For a business, who already pays a lot more per user, having private, non data mined non email phishing secure communications for 5 to 10$/month is peanuts.
mjh9413 wrote: The cost/user seems 'high' for a company needing the service for say 50 employees for their in-house email requirements.
1,000 coys x $500, that's $1/2MM each month but will one company eagerly shell out $500/month, $6,000 p.a . Maybe they will, but perhaps they offer should offer discounts for corporate users based on inceemntal users.
At (say) average $7.50.mth/user for 50 employees, that is still $375,000/mth for each 1,000 coys but possibly they may more easily get 10,000 such contracts at that kind of discounted pricing...$3.75MM/mth. Okay, short of $5MM/mth but still a cash cow with great growth potential..
Their data centre is surely scaled for high user numbers with no increase in fixed costs. I imagine they could accommodate much high user numbers than the above right now.