RE:Craft Brands and ScarcityI don't think they will use their premier brands to produce the APP products. They have stated early and often that they "plan to acquire the biomass" to use in the APP. Maybe they will in the beginning, or in smaller, specialty products, but I think it makes sense financially to purchase the ever more affordable cannabis from others. Also, there are a lot of great types of bud out there that will probably work great for them.
They are not weed company, but a technology company. Growing amazing bud is just an example of how great the company is, and will help establish them in the industry, as well as provide a revenue stream