BOGO & TAAT
I don't like to judge ,But the only thing I would of done differently regarding the BOGO, I would of just put a sign in the window or on a stand. Unless there's something that was urgently needed to change that was on the old package. Hopefully they will have a sign in the window with the BOGO written in BOLD. It could of been something relating to the bar code ( new package) or talking about health on the old package. If you start talking health that could raise a whole heap of shizzzz which might of been the abrupt change of package. The only reason I say this is because I buy Rockstar energy drinks sometimes and from time to time there's a deal and it's usually just a sticker on the fridge.