Heat not burn..vaping...alternatives to sticks....etc etc All these products came under scrutiny from governments because of the appeal to vast numbers of new/underage consumers who were offered irresistable flavorings...ie cotton candy....very cherry....manic mango...these young consumers were then open to trying/graduating to more traditional tobacco products...governments now are trying to limit nicotine across the board in the next drive in an attempt to mitigate the growth in consumption... TAAT is extremely well positioned...especially with a younger market(older folks are reticent to use hemp products because a lot equate hemp to marijuana...a lingering fallacy)....to serve as a smoking reduction/cessation strategy going forward....