RE:RE:RE:RE:European expansionIt's about being able to maintain the habit but no nicotine. It's also about quitting. If you can maintain the habit you will stand a greater chance of getting yourself off of nicotine. You still get to go through the pleasure of putting a cigarette on your lips and drawing in some smoke. But there's no nicotine. If you listen to any of the reviews that is what people say. I have the pleasure of continuing to smoke but I get off the nicotine which is my goal.