Not funny....but trueFour Marlboro men dead ......nicotine doesn't kill.....volatile organic compounds from combustible materials kill...... just since 2020 the consumer tide is downtrending regarding any kind of combustible smoking products........both socially and healthwise......that's why one major is phasing out combustible smoking products completely...statistics don't lie.....at best it will be a tough(and expensive) slog for TAAT to establish a new market.
https://www.npr.org/2022/08/30/1120024399/marijuana-cigarette-use-gallup-poll
.......91% of smokers surveyed in 2015 said they wish they never started.