TAAT Will Have Greater Success Than JUUL! The history of JUUL. JUUL’s first capital raise was in 2007. The initial raise was for $3MM with many other capital raises along the way. 2015 was when JUUL’S popularity took off, peaking in 2018. It took JUUL from 2007 to 2015 to gain traction. IMO TAAT will reach success much quicker, where 2023 will be TAAT’S watershed year!
Cigarette maker Altria's $13 billion investment in the troubled vaping company Juul has gone up in smoke—now worth less than 5% of its original value as U.S. regulators move to ban its e-cigarettes.
https://www.reuters.com/article/us-juul-history-timeline-idUSKBN1WA2LI
The JUUL e- cigarette, with a nicotine content of 59mg/ml, was first launched nationally in the US in 2015, and experienced an explosive growth from September 2017. Nielsen data show that JUUL grew from holding 32% of the US e-cigarette market in late 2017 to 70% by July 2018.
TAAT can experience similar growth. TAAT is a more disruptive technology with better price points and more options. In my opinion TAAT can exceed JUUL'S success. TAAT'S leadership team has established history and relationships with Altria and Phillip Morris!
https://www.businessinsider.com/juul-timeline-from-startup-to-tobacco-company-challenges-bans-2019-9
JUUL is in serious financial trouble due to the ban on flavored nicotine tobacco and vape products. The political fallout has led to the ban of such products in many states and municipalities, most notably is California’s ban. This will lead to similar bans in other states. TAAT on the other hand, does not face such regulations and headwinds.