RE:RE:TAAT on PBR - CBSAnd we have seen TAAT sales go "pfffffffftttttt", so the 58% really helped/
58% of what? You think that a consumer could differentiate why they eat at Sonic, wear Wranglers,drink Monster or go to TSC because they saw a banner at PBR versus some other place or just plain brand royalty? And is it 100 million unique viewers? Probably not. How many viewers are also not of age to smoke? Too much fluff in PBR numbers to take seriously, just like TAAT!