RE:Critical MassAs far as I am aware, Critical Mass has their hands in a lot of different things such as supply chain, distribution, and brand design.
If you look on their website at a few of the team members you will easily be able to decipher who is working on what areas. Dan has clearly played a key role in getting Hemplify into the stores that it is in. Rob has most likely helped source the hemp and/or cannabis for Tinley’s supply chain. And I bet that Matt helped design the look of Hemplify’s new packaging.
The Critical Mass team has a lot of high-level background and experience within the beverage industry, so they are basically just acting as consultants alongside Jeff, Ted, and Andrew.
I believe that everybody’s contribution is more or less intertwined as one big team. And the best part is that Tinley hasn’t spent a dime of money on them!
https://criticalmassgroup.com/