Tinley Beverage Company Inc C.TNY

Alternate Symbol(s): TNYBF

The Tinley Beverage Company Inc., together with its subsidiaries, manufactures a line of non-alcoholic, cannabis-infused beverages for use in California, United States and in Ontario, Canada. The Company also manufactures cannabis-infused beverages for contract manufacturing clients. It offers terpene and cannabis-infused non-alcoholic Tinley's '27 and Tinley's Tonics products, for distribution to licensed dispensaries and home delivery channels in California. The Beckett's Classics and Beckett's '27 lines of non-alcoholic, terpene-infused non-cannabis versions of these formulations are available in select mainstream food, beverage, and specialty retailers in the United States as well as in select grocery and specialty stores in Canada. Its subsidiaries include Hemplify Inc., Algonquin Springs Beverage Management LLC, Beckett’s Tonics California Inc., Beckett's Tonics Canada Inc., Tinley's Canada Inc., and Lakewood Libations Inc.

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Tinley Beverage Company Inc

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Comment by Charlie_Chanon Jul 19, 2018 3:26pm

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Post# 28340636

RE:RE:RE:RE:RE:Coconut Rum taste testing at 420 Central Cali

There seems to be a misconception that Tinley can conduct an advertising campaign on any forum, however, there are stringent regulations in California that prohibit individual Companies from plugging their products.

A few restrictions are noted below:

Ads placed on television (broadcast or cable), print, digital, or radio cannot be shown if at least 71.6% of the audience is not expected to be age 21 or older. You can determine this percentage using reliable and current audience composition data from the media publisher you’re working with.
You cannot conduct advertising or marketing through individual communication or through any type of dialogue that you control unless you require audience members to verify their age first. Only people age 21 or older may engage with these communications or dialogues. You can get this verification by requiring people to disclose and confirm their birth dates or using another registration process. For example, you’d need to verify visitors’ ages before they view your website, just like liquor brands are required to do.
Your marketing messages cannot contradict information on your product labels and packaging.

There are a number of other restrictive regulations that ones above but it appears the only safe avenue for Tinley to promote its products is through a 3rd party (ie 420 Central) that will not allow anyone to visit their site unless they have stipulated they are of legal age.

The promotion will be difficult to conduct in the old fashioned way and social media through third parties looks like the only way to display!

Jmgreen wrote:
Don't get me wrong I'm not complaining but doesn't it seem odd that 420 Central seems more excited to spread the news than Tinley does?

Also, before we all (myself included) get on Jeff's case for poor marketing, do we know what kind of guidelines they are working under in that department? I'm pretty sure some of the suggestions for advertising would be against the law in Canada once we legalize, does California have some of the same issues?