New News Article - POT Investing in Cannabis Beverages
There are many different companies focused on cannabis-infused beverages for both recreational and wellness purposes.
Weekend Unlimited Inc. (CSE: POT) (FSE: 0OS1)(OTCQB: WKULF) acquired Verve Beverage Company earlier this year to enter the emerging cannabis-infused beverage space. In addition to Verve Energy, the Company has developed a premium CBD infused energy drink line under the CHAMP brand, which will be targeted to active audiences. In alignment with those audiences CHAMP Energy is the official energy drink of the San Jose Sharks. Verve energy has strong brand awareness with previous widespread distribution across North America that generated $236 million in direct-to-consumer sales. The portfolio's market recognition and positioning could provide a durable competitive advantage in the lucrative functional beverage space.
Last year Harvest One Cannabis Inc. (TSXV: HVT) (OTCQX: HRVOF) acquired Dream Water and Dream Water Canada, which has developed a natural, 2.5oz, 0-calorie, liquid sleep shot that's sold online and in over 30,000 North American retail outlets including Shoppers Drug Mart, Walmart and Kroger. The company has already begun formulation work on a CBD-infused version of the product that's designed to promote a wide range of potential benefits, such as pain relief and anti-anxiety effects. These products would leverage the same distribution channels that already exist.
Read more at https://stockhouse.com/news/press-releases/2019/05/02/move-over-craft-beer-and-coffee-cannabis-beverages-are-the-next-big-thing-cfn#Jr7JUsOrKObHrXRh.99