Choom sets itself apart by focusing on Recreation Choom Holding Inc.( $CHOO , $CHOOF )is selling for cheap rn at only 0.065CAD (MC 21.13M)
If you want to get to know this company better FTM did a great interview with the CEO that you can watch here: https://youtu.be/qF_QgYlUK6Y
In this interview, Choom's CEO discusses the benefits of being a recreation-focused cannabis retailer:
- they are able to have more creativity and fun with their branding (i.e. Hawaiian 70's stoner branding, capitalized on cannabis's association with being relaxed and carefree)
- they set themselves apart from many other retailers who take a more sterile/medicinal approach to branding
-there is a lot of room for growth into provinces that they do not have locations in once their recreational cannabis laws evolve
This last point, and the current price, are good reasons to buy in while you can
As other provinces catch up to BC, Alberta, and Ontario's recreational legislation Choom plans to expand and grow their profits