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CANNABISCANADAon Sep 11, 2021 7:21am
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Part one of you Saturday read
Part one of you Saturday readConsumers largely unhappy with rollout of legal cannabis in Ontario: study There was "significant consumer discontent" during the first year of cannabis legalization, according to a study by a group of Ryerson researchers that examined the social media response in the Ontario legal market over a one-year period. The research highlights the successes and failures of the retail rollout in Ontario for both residents and the provincial and federal government. One conclusion found that Twitter users said that the restrictive purchasing options (due to government policy) created a shortage of point-of-sale locations in Ontario, leaving consumers unable to purchase their desired products. In order to combat these supply shortages, the provincial government removed much of the red tape associated with licensing protocols for brick-and-mortar stores, the study found. The researchers concluded that as a practical implication, the findings can be leveraged to inform future government policies and decisions around legal retail cannabis business practices.