Hiku Brands Company Ltd. DJACF

Hiku totally misunderstood.

[Gregoriou]

Coming from a branding background, that's my interest in Hiku Brands, Doja, and Toky Smoke, and thats why i've been a buyer from the the start, and again here.

This is the lululemon of the space. All of this talk of grocery stores, second cup, etc. is utter nonsense, because the company targets the upscale millenial with Tokyo Smoke, and the elderly long term care patient with Weed MD. neither of these demographics will buy their pot from a grocery store.

the next miss by analysts is in regards to their ancillary devices and clothing. This is where the lululemon comparison comes into play. Wether or not the company is selling pot at a particular location, it will still serve as the touch point for the high end cannabis consumer. The margins on clothing, accessories and coffee is where i want my money into it. Case in point: Tokyo Smoke has over 30,000 instagram followers. Guess how many the vaunted Tweed (Canopy) has? 5000. 
Now consider that instragram now lets you make in app links to purchasing without leaving the app. Now tell me again that this company is overvalued, and send shares lower still so that I can buy more.

Do you own DD, but from a branding/millenial targeted company, good luck finding a better play than Hiku.