Market Mafia -
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CHATSWORTH, CA--(Marketwire - December 1, 2009) - Provision Interactive Technologies, Inc. ("Provision"), a subsidiary of Provision Holding, Inc. (OTCBB: PVHO), has released new data reinforcing the value of the company's 3D advertising platform, 3DEO™.
3DEO provides advertisers with a unique and proven way of breaking through the clutter of in-store ads. A video featuring 3DEO can be viewed here:
https://vimeo.com/7907986
The 3DEO platform uses Provision's patented 3D holographic displays to draw consumer attention to featured products and can dispense related coupons and promotions. Provision generates monthly recurring revenues from advertising across the 3DEO network of kiosks.
Results from a recent deployment of 3DEO in 27 stores indicate that, as compared to traditional 2D flat panel:
-- Five times as many consumers noticed Provision's 3D display
-- 57% of consumers recalled the brand being displayed on 3DEO versus 24%
for 2D flat panels
-- Sales increased by up to 46%
-- Coupon Redemption increased by up to 800% over industry standards
"Flat panel displays have become ubiquitous -- when consumers fail to notice the displays, the advertising they carry becomes meaningless. Ad blindness, a term used to denote the state of conscious or subconscious ignorance of advertisements on websites, has become commonplace in the outdoor display setting. Provision's disruptive 3D holographic technology was designed to address this disturbing trend," said Provision's CEO, Curt Thornton.