Today has brought another marshmallow fluff press release. I love the PR title 'ESE Takes the Win in the 2022 MUSE Creative Awards'. I decided to invest 5 minutes to understand the significance of today's news.
For an entry fee of $175 to $205, you can have your advertising campaign evaluated by a team of judges who 'are senior-level, experienced in their field/industry, including creative and art directors from international agencies, architects, fashion designers, interior designers, product designers, educators, or business owners. Judges are selected based on experience, credibility and availability". Okay, then.
Entries will win one of three standings: Platinum MUSE (85-100 points), Gold MUSE (70-84 points), and Silver MUSE (50-69 points). ESE 'took the win, according to their press release' with a Gold placement. Okay, then.
Other big GOLD winners in the same category include (my personal fave) Richie Vernillo, who has 779 Instagram followers.
Richie on Instagram! I'm pretty sure ESE spent more money issuing today's press release than entering this awards contest. This company is entirely fluff. I wonder what happened to all the paid Stockhouse posters these past few weeks. I miss them. And so does ESE's share price.