Fire & Flower Holdings Corp FFLWF

Fire & Flower Holdings Corp. is a Canada-based technology-powered, adult-use cannabis retail company. The Company's principal business is the operation of a fully integrated cannabis consumer technology platform, supported by a fulfillment network of retail stores and delivery to cannabis consumers. The Company's segments include Retail, Wholesale and Logistics, and Digital Platform. The Retail segment sells cannabis products and accessories to the adult-use market in provinces where the sale of cannabis by private retailers is legal, and operates under retail banners Fire & Flower, Friendly Stranger, Happy Dayz, and Hotbox. The Wholesale and Logistics segment distributes and delivers cannabis products and accessories. The Digital Platform segment develops digital experiences and retail analytical insights. The Company owns and operates cannabis retail stores in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and the Yukon territory.

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Fire & Flower Holdings Corp > Reputation Damage

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Post by ThoughtsOnThison Apr 26, 2022 12:54pm

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Reputation Damage

Couche-Tard is going to wear this and will take a reputational hit. What they have done, quite effectively, is to finance FAF on the backs of retail investors. This should be a red flag to other companies who are considering Couche-Tard as an investor; strategic or otherwise, and investors who are considering investing in any company that Couche-Tard has money in. Today will wipe out a lot of retail investors. It's a very bad look...

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