RE: What is happening?I really wouldn't recommend holding for the long term if your investment did not work out initially. The key is to cut losses as quickly as possible. I'm not a professional stockpicker, and i would not recommend that you base your retirement on my advice.
If you did not expect the company to pull back and it is out of your comfort zone, now would be a good time to sell considering it is near the 210 you paid. Although the stock trended higher, it did not form any significant patterns, and it might be after all just a flop.