articleFriday, April 6, 2018 Vicens Marti, President of Tangelo Games "Brazil produces almost 15% of our global revenues" (Exclusive GMB) - The Tangelo Games is one of the largest operators of social casino in the world, with strong operation in the United States and Latin America. Speaking to GMB, Vicens Marti, company Chairman and participate in BGC next month in Sao Paulo, reveals the importance of Brazil for the company with great partcipao in revenues and the possibility of new investments after the legalization of gaming in the country . Submit Print out Friday, April 6, 2018 "Brazil produces almost 15% of our global revenues" "Brazil produces almost 15% of our global revenues" GMB - Which expectations you arrive at BGC 2018 and which will be the main topics of his speech? Vicens Marti - We hope to expand our network of contacts at the local level, especially with partners that are relevant to our business as forms of payment providers, physical casinos, etc; as well as other operators, local studios and investors. Still, we want to know the regulatory-related news in Brazil and actively participate in what is undoubtedly a new milestone for the industry of gambling. The Tangelo Games will participate in the round table on the importance of adapting the games for local consumers and the contribution will be based on our own experience in the localization of games through our portal 'Mundigames. It is one of our core brands and gaming platforms and has five local adaptations according to the nationality of the player. For example, in Brazil we operate through 'Ludijogos' (www.ludijogos.com). We are talking about the first brand of social casino in Latin America. And its success is in the regional specialization and the ability to adapt each of the gaming platforms each country, offering the customer a localized and personalized experience. In this regard, we offer five different portals that include Spanish, Portuguese, French, Italian and English. Each brand has a selection of games adapted to the cultural tradition of the country, which means that a Brazilian visitor to www.ludijogos.com can play the popular 'hole' or 'animal game', while a French player can play 'Belote' in www.mundijeux.fr and etc. Each of the portals has a local climate, not only through the selection of games, content and language, but also through a support team to the native client, specific payment methods, social networks and CRM campaigns adapted to the destination country. Membership and local distribution are also relevant when it comes to geographically adapt the product. In fact, one of our main affiliates is UOL, which offers its ADSL customers the option of signing a localized version of white label our https://saladejogos.uol.com.br/ games. Thanks to this agreement, we have achieved the milestone of 25,000 paying users in 2016. For those who do not know Tangelo Games in Brazil, can you tell us what your business is doing and where you are located around the world? The Tangelo Games is the most diverse social casino company geographically, with a strong focus on US markets, Latin America and Southern Europe. With a portfolio of more than 90 casinos and traditional games and a community of over 1.5 million active players per month, we are among the top 20 companies in the sector, according to analysts Eilers & Krejcik. It was created in 2015 through the acquisition of Diwip and Akamon and currently has a team of over 70 people; with operational headquarters in Barcelona, a studio in Tel Aviv and additional presence in Toronto (where we are as TSX-Venture: GEL). Our main products are the web application "Mundigames", together with its local adaptations, which has become the largest branded social games focused world in Southern Europe and Latin America, and the social slots app "Best Casino" which has a strong customer base in the United States and Canada. How many users and profit size who you manage in Latin America? The Latin American audience represents 25% of our total base of players, Brazil is the main country of origin of them, and it generates approximately 15% of our global revenues. Reminding users in Latin America still do not generate revenue in the same level as those of other geographic regions. It is a growing market compared to Europe? From our point of view, the Anglo-Saxon market (US, UK and Canada) is the most competitive, but the opportunity is in emerging markets, with Brazil being currently one of the main potential markets for social casino. In Tangelo, we are continuously committed to these markets within our growth plan. That is why we are developing a new set of games for mobile support geared especially for users who speak Portuguese and Spanish. The European or Asian player is very different from Latin? What types of games he likes? Users in Latin America have a more social profile, dynamic and inclusive community. Their playing time is above average, although they monetize less. One of the main reasons is the difficulty they have in accessing credit cards, which directly affects the amount of payments made by this method. In addition, the market has been slow to integrate alternative payment methods such as Paypal, etc. Another difference is that they are more accustomed users to pay a subscription - they pay a fixed amount of money for regular updates of new content - above any payment made in the application. In terms of content, they prefer the traditional games of his country, as Hole Critter or Tranca game, but the Bingo and Slots are also very popular. Brazil is a market that always goes through your mind? How big? Yes, it is one of our main markets. In fact, after Spain, it was the first market to open. They are closely watching the legalization process in the country? It's crazy to think that if the game is open, could have an office here? Do you have expansion plans in Latin America and how many people you could hire? Yes. We are waiting for news about the regulatory process in Brazil. It's not crazy to think that our business would benefit from legalization, as has happened in Spain, although the Tangelo operate in the social casino sector, which, as everyone knows, is to bet without a bet. In addition, it appears that the scenario of mergers and acquisitions for social and mobile games will remain as active as in 2017, the year that were moved US $ 4 billion in transactions. Since Tangelo is in a privileged position in this context and we are in discussions with various industry players, we do not rule renew our commitment to have physical presence in Latin America if any of these conversations is formalized, but for now we have no plans to have a fixed office in Brazil. Source: Exclusive GMB