51Jobs.com = China's Monster.com?Recently, there's been all this hype on Chinese stocks, in particularly their dot.com's. Look at this one, 51Jobs.com, I mean, what kind of a name is that? But look, it's compared to the fabulous Monster.com over here (much like how Baidu.com is compared to Google.com). But, to be honest, I'm still not sure if this company is a "publisher of an employment-listing newspaper" or a "leading provider of integrated human resource services in China".
Breaking down the revenue stream of the Company, it's still not clear how to approach this company. On the one hand, print advertisement comprised of 60 percent of total revenues in 2005 while online recruitment accounted for only 26 percent of total revenues. Still, dynamics are changing because while the print advertisement segment grew at an 18 percent rate in year 2005, the online recruitment segment grew by more than twice as fast at a 43 percent rate.
Assuming this trend is about to continue, the Company will generate more from online recruitment than print advertisement by 2010. This is also very likely to happen, considering the internet boom happening over there. This is when a $60 bucks a share price will be justified (it's only $25.35 now).
It's exploding, as are all other Chinese dot.com ADR stocks...
https://www.51jobs.com
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