The Next Little While...Sales are obviously well underway. The margins are extremely healthy. Once the public begins to see the units around in various places,' word-of-mouth' (including social media) can be expected to drive product awareness (& validation) exponentially IMHO.
There are forward-edge customer groups/segments/industries (surprise! they are primarily private sector...) KNR is rightly focussing on servicing right now and there are those that perhaps reluctant now, may eventually be 'all-in' when the end-user public becomes more vocal about wanting this game-changing tech. Who could argue that anyone would feel better about stepping into an indoor space (for the foreseeable future - 2,3 or beyond years) that has a BioCloud reading 'safe'? The economics (cost) are a different matter, but the 'weighing' of cost in the overall proposition can change quickly with customer expectations and public opinion. The product will be in use in large quantities very soon and at that time end-user awareness will drive everything IMO...
Until that time, I remain keen to hear more about sales, market development activities, and any information that becomes available on 'use-cases' in the real world. I tell my acquaintances about this tech all the time and they are 'amazed' by what it can do, AND that it's not being deployed more widely. Of course, there is more to it than that (e.g's., cost, and the multitude of commercialization steps that have been required and achieved until now) but IMHO I think that the quicker word spreads about this tech, the demand effects on the business (and valuation) will be supercharged.
Lastly, I'm not a big social media type but frequently lesser (to say the least...) 'trends' seem to get much more mainstream exposure; and notwithstanding the super important word-of-mouth 'promot' I mentioned earlier, It would be nice to see KNR/BioCloud gain greater traction on the various platforms out there... Momentum in SP is always appreciated even in the short-term, but IMHO I feel that in the next few weeks patience will be rewarded as longs keep focussed on the 'prize' I think most of us believe that KNR/Biocloud is capable of delivering... GLTA