"Just Because" re-post.Sorry I forgot that posting from phone removes indents etc. Bit easier to read if interested...
For the life of me I can't understand why mgmt is not promoting and advertising BioCloud to a wide, mass audience? Recently, I watched a BNN segment with an 'entry-level' real estate agent/expert discussing sales info in the Greater Toronto Area. Sure, [residential] real estate is a favourite 'hot topic', but I mean seriously?... It was ALMOST embarrassing, I felt, for the Hostess... And we can't get to see our guy on there discussing a breakthrough piece of tech that is ridiculously 'timely'?... (head scratch here).
Mass market awareness and demand will IMHO create the groundswell that can create conditions for the kind (quantity AND type of 'choice' buyers) of sales activity I think most of us strongly believe this product is 'exceedingly' capable of achieving.
Perhaps there are timing issues that mgmt is considering before a 'big reveal' to the general public (i.e. to 'maximize value' of such efforts due to coordinating with sales announcements etc.) but can't be sure given they already did that 'snippet' piece on local station CP24 (which was of debatable value IMO).
PG is the most effective 'spokesperson' they have. Put him on the right platforms answering questions directly and 'fullsomely' (to the extent he is legally able) and with some healthy optimism and along with some aggressive media exposure (social media in particular) I believe IMHO the lid will blow right the f#%@ off for KNR's valuation.
Execution precedes everything. It is the most difficult. Everyone is more than impressed with their achievements. Check. Of course, the markets are usually much more fickle and demanding than that...
Now would seem to be the time for emphasis on salesmanship, promotion, and tier one communciations/marketing. Promotion btw -- not hype -- the product is tested and ready... Perhaps with some additional 'use cases'/validation the 'pitch' will become even more undeniable. It's obvious that they are working their tails off to establish sales channels but busyness does not always equal effectiveness. Mgmt knows this I'm sure and also knows that grand slam sales would be game-changers for many reasons. It's easy to get mired down with 'sunk cost' sales efforts to slow, bureaucratic entities. Move on. Deep-pocketed, motivated buyer groups are all over the world KNR and it is your "oyster" right now with this tech/product (qualifier to preceding -- we know your are working your rears off and have performed minor miracles in terms of achievements and we thank you humbly for that on our roost out here...).
It has become clear from the research that viral detection is well on its way to becoming a new standard for 'air monitoring' so yes it's not a short-term 'covid play' but the iron is hottest right now (i.e. next few months) as far as the investor audiences are concerned and many of the company's stated short-term goals (e.g. uplists) are arguably very much dependent on getting a certain amount of 'love shown to them' from investors. In kind, they would want to see some results/progress on terms (e.g. nature, speed, degree) that they feel better about ("pls & thx"...:).
However they choose to do things, I remain confident that it will 'snowball' and that once it does it will be spectacular. Simple reason for this is the BioCloud product itself. IMO it's just a blatant no-brainer (yeah I know, cartridge cost, mutations, yadda, yadda -- still a no-brainer if you ask me and an enormous part of the population for that matter -- also IMO). I just wish I could feel a bit more comfortable with the way they are approaching things -- e.g.'s such as the recent webinar and promo more generally and based on recent SP, I would conjecture that many market participants are feeling the same way as late...
Sorry if something of a rambling post...Bit of a frustrating time lately -- but again, lots of moving parts and complexity in an effort such as this one. Best wishes to all in 2021. I'm looking forward to great things in Q1 for KNR. Be Cool.