NeoMedia Technologies Inc NEOM

Technology Software - Application

NeoMedia Technologies, Inc. (NeoMedia) is engaged in the development of two dimensional (2D) mobile barcode technology and services solutions that enable the mobile barcode ecosystem around the world. With the Company's technology, mobile devices with cameras become barcode scanners, enabling a range of practical applications, including mobile marketing and mobile commerce. The Company also offers licensing of its property portfolio. It provides a suite of mobile barcode solutions to customers around the globe. The Company's 2D core products include NeoReader, a barcode scanning application, which is installed on mobile devices; NeoSphere, an enterprise grade barcode services solution, and QodeScan, a self-service barcode services solution for small and medium businesses. NeoMedia offers these services directly to clients, as well as offer application programmer's interface (API) and software development kit (SDK) versions of these solutions for inclusion in enterprise solutions.

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NeoMedia Technologies Inc

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Post by Drmyke3on Apr 08, 2009 11:28pm

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Post# 15906805

technical stuff and mobile operator and ad agencie

this link is complicated re: technical aspects
https://www.gs1.org/docs/mobile/GS1_Extended_Packaging_Pilot_Handbook.pdf

and the mobile operators:
the MMA Guidelines initiative as adopted by the 4largest U.S. Operators is simply huge. These guidelines appear tobe just as crucial in galvanizing the carriers who will be taking alead in the PWC space similar to what MC2, GS1, GSMA and OMAstandards bodies are formulating for indirect/open standards.

"The MMA adds that major aggregators, brands and content ownersalso played a substantial role in securing the best practicesagreement." This surely sounds like WPP, aka Publicis &NeoOgilvy, Bertelesmann, AG, aka Arvato, Rezonanze, ArnoldWorldwide and Euro RSCG Worldwide may all well be in the mix aspreviously mentioned by NeoMedia.

https://www.gomonews.com/mc2-mobile-codes-consortium-convinces-oma-and-gsma-to-drive-mobile-marketing-using-2d-barcodes/

"GSMA will start to encourage their 700 mobile operator members toadopt interoperable business