Peet's taking U.S. Coffee scene to new levelRight on! Peet's is moving quickly to satisfy the new age interest
in Specialty Coffee. Don't think of Coffee as a commodity these
days as the Cartel has driven the prices into the ground. The
new market is quality beans and scientific roasting coupled with
direct grower involvement. Markets for coffee are moving towards
seperating the crap from the premium quality beans much like
wine moved from just white and red to the varities of quality now
available. Expect coffee to do the same. Good coffee will cost!
Premium beans are getting difficult to source and the sloppy
burn and grow methods are being replaced again by
ECO-SENSE farming where multi-cropping is favored. It will take
time. It is not only the favored, it is the only way to get a quality
bean. PEET'S sees the market. Watch these guys. Looks good.