Hemisphere Cannabis
On July 10, 2020, the Company opened the first location of its wholly-owned subsidiary’s retail cannabis brand: Hemisphere Cannabis Co.
Both sales and gross margins are already trending ahead of projections, and six additional Hemisphere locations are preparing to open across Ontario.
The Company is also in the early stages of securing a cannabis partner to co-produce a branded line of cannabis products, which will be made available for sale in all Hemisphere locations. In addition, and subject to cannabis marketing regulations, the company will also look to produce THC and CBD beverages featuring Second Cup flavours and branding.
“Our goal, pending future deregulation of CBD, is to make Second Cup the first national coffee chain to sell CBD beverages in our cafs,” said Pelton. CBD is a non-psychoactive ingredient.
Strategic acqui