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capitalgainon Apr 13, 2015 9:47am
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LinkedIn.....
LinkedIn.....Another big potential
LinkedIn's newest feature lets you showcase your professional achievements by uploading presentations, documents, images andvideo to your profile. Here are step-by-step instructions for improving your LinkedIn brand.
The 5 Most Important LinkedIn Features You Aren't Using
3. Multi-media. LinkedIn allows you to integrate images andvideo directly into your profile, yet most profiles I see don’t contain any multi-media content. Thanks to technology, a picture really is worth a thousand words. With this new feature, you can add tens of thousands of words without turning your profile into a huge, boring whitepaper on the brand called you.
According to a study by W.H. Levie & R. Lentz, published in the Educational Communications and Technology Journal, visuals impact us cognitively and emotionally. Cognitively, images speed up and expand our level of communication and increase comprehension, recollection, and retention. Emotionally, visuals engage our imagination and heighten our creative thinking by stimulating other areas of our brain – which translates into deeper and more accurate understanding. By embedding images and video into your summary and your experiences sections, you go from being boring to being a compelling brand. And, because most people aren’t using this feature, it helps your profile stand out. When I added a video reel of my public speaking to my summary, views of that video increased by 25%.