Ad Campaign PR
Sensio begins first ad campaign in U.S. for 3DGO!
2015-07-16 07:56 ET - News Release
Mr. Nicholas Routhier reports
SENSIO LAUNCHES 3DGO!(TM) ADVERTISING CAMPAIGN IN MOVIE THEATRES ACROSS THE UNITED STATES
Sensio Technologies Inc. has launched its first advertising campaign in the United States for its 3DGO! service.
Beginning on July 17th, the new 3DGO!(TM) native 3D ad will be seen by millions of moviegoers in select theaters across the U.S. in National CineMedia (NCM)'s FirstLook pre-show program in front of select 3D films including "Minions" and "Ant-Man." NCM is America's Movie Network, with nearly 50 leading national and regional theater circuit affiliates including AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group. These films are expected to be two of summer's biggest blockbusters with Minions opening last weekend to a record-breaking $115 M while Marvel's Ant-Man is projected to draw $65 M during its first weekend.(1)
"We are absolutely thrilled with this first cinema advertising campaign which heralds the beginning of our widespread 3DGO!(TM) awareness efforts," said Nicholas Routhier, President and CEO of SENSIO. "Our 3DGO!(TM) customers are first and foremost huge 3D movie fans and reaching out to them in theatres before the viewing of a favorite 3D movie seemed only natural. We firmly believe that this effort will contribute to the accelerated growth of new 3DGO!(TM) users and help us in reaching our goals in terms of users, rentals and revenues."
3DGO!(TM) is the world's first and only dedicated 3D transactional VOD service offering the largest selection of high-quality 3D content, including some of the latest 3D Hollywood blockbuster titles, via internet streaming to 3D smart devices. The application offers consumers quick and easy access to an ever-growing library of varied 3D content which SENSIO is committed to continue developing. Neither subscription nor additional playback equipment is required making it a simple, inexpensive and ideal way to watch 3D in the home. 3DGO!(TM) uses the award-winning SENSIOtrademark Hi-Fi 3D technology, a unique frame-compatible technology providing high-fidelity stereoscopic images while using conventional 2D channels. The application is currently available in the US and Canada on select 3DTVs. For a list of compatible devices and available movies, please visit www.3DGO.com.
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