Specificity Acquires AImplify Bolsters Digital Marketing Capabilities
TAMPA, FL / ACCESSWIRE / October 11, 2023 / Specificity Inc. (OTCQB:SPTY) (the "Company"), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce its acquisition of AImplify, a cutting-edge AI-powered solution.
Jason Wood, Chief Executive Officer of Specificity, commented, "Just 10 days after working with AImplify, we realized just how fantastic their AI solution was and made the move to acquire them. We've been testing AI applications and tools for the better part of 2 years and simply haven't found the right mix that both delivers real data insights and protects consumer privacy. By acquiring AImplify, we have a unique opportunity to build the AI tool we know the market wants, needs and is clamoring for. Specificity set out to be an industry disrupter and this move secures that mantle for the foreseeable future."
The acquisition of AImplify includes all of its assets and customer base. The transaction is expected to be seamless as Specificity has already started using the new tools on behalf of some of its existing clients and sees growth opportunity immediately as it pairs audience ID tech with AI.
The AI being deployed by big tech is all geared towards helping them achieve their own goals, but this tool will help marketers achieve the goals we have, like ad spend efficiency, better targeting and more enriched consumer experiences. The AI driven learning we will deliver will inform brands on everything they want and need to know about reaching audiences that are far more likely to want their products and services, how to better reach them and how to better engage them thus providing a far better outcome for consumers at the same time. We know that platform specific approaches only benefit the platforms and while we may be able to drive conversions to some extent, the real learnings are kept under lock and key. Our approach will put the marketing intelligence in the hands of the brands and marketers seeking to leverage it instead of a centralizing it with a few Goliath platforms.
AImplify is a cutting-edge AI-powered solution that revolutionizes the way companies find and communicate with potential leads. With their software, you can quickly and easily identify prospects that match your ideal customer profile and automatically create personalized emails tailored to each lead. For additional information on AImplify, please visit: www.aimplifysales.com
https://www.accesswire.com/791854/specificity-acquires-aimplify