Air Canada CEO I take my hat off to the CEO of BCE - he runs a very LARGE company and frequently does business interviews and updates. He puts a positive perspective on market directions and BCE direction.
Where Air Canada also services the general public - you here very little.
No positive marketing from the TOP CEO........They are over paid and provide no positive information for the media or share holder.
So what you have then is newspaper business sections constantly reporting the negative aspect of Air Canada.
If your the Best Airline - promote it