RE:Simple question...looking for a simple answer.It is my understanding that the sample packages are being shared with retailers and specialty stores as they are produced and support the product listing listing discussions as they occur.
The retail size will be produced in low volumes to support online sales. sales will be slow at first until knoledge of the product grows and major retailers are brought on. Else chose a toll packager as part of this plan. The toll packager can quickly gear up production as required without having to flood the supply chain with product.
Else has publically stated that production limits are non existant with their toll agreement.
Sorry I don't have a volume number for you, however all the key pieces are in place to ranp up quickly.
Now the question is, who will be the first out of the gate to offer this product nationally?