RE:RE:First to Market AdvantageYou are correct that they only have one product in the North american launch. However they have other products that they sell in Isreal that will be offered in North America and part of the phased introduction.
Remember that Else has also stated that there are other products being tested and are pending approval from the FDA.
Its all part of the plan and staggered Supply Chain launch.
This is all public information and available to all investors.