RE:Hard to ExplainJust my thoughts, the NR this morning wasn't much of a surprise as Hilaria has already been doing a lot of PR for Else the last few weeks. Unfortunately, I feel the upcoming Amazon NR will have little impact as well. As this is no secrete. Seems as we might have had the price built in to these 2. I have a feeling the SP could fade further. I'm looking forward to earnings and the impact all the brokers will have and what retail stores Else will be in by year end. I'm long and definitely see huge returns in the next 3-6 months.