I agree it's a bummer
However it was only the consumer that could have saved the berry yet they have been the target of a co portrayed as a failure. I suppose the company could have seemed to have done a better job of promoting it but you can only lead a horse to water an if he dun wanna drink!
It's obvious the new target is Heinz now and his compensation package, and this has been the plan all along ya da ya.
I think he is worth it, where will he work after the demise of such potential?
One will never know but the outside the box in me thinks the game a foot goes beyond where most people would go...
Right here right now all that matter's is getting well north of $9 loonies...
Cheers
Shoe