Gartner are a paid shell game operator... LoL EMM products are an "evolution from previous generation MDM products that lacked application and content management. IT organizations and service providers use EMM suites to deliver IT support to mobile end users and to maintain security policies," Gartner explains.
After placing BlackBerry as a niche player in the EMM business how can they expect any respect or loyalty from anyone, anywhere... funniest sh!t today
In the visionaries quadrant, Gartner places SOTI, Symantec and Sophos. Niche players include Absolute Software, BlackBerry, Globo, LANDesk and Tangoe.
Gartner identifies a number of trends that will impact the development of the EMM market: EMM customers moving to end-user computing, EMM focal point shifting to data and unified endpoint management similar to BES10, increasing use of mobile application management to get control of app proliferation and greater use of software as a service like BlackBerry Blend.
Gartner certainly appear to represent the Short side of the BlackBerry trade.