RE:500.000 x600 per apple phone on averagejubatus wrote: equals 300 millon .. my estimate.. LOL
Fair enough TY. I'm having trouble thinking this offer will work as it is spelled out. Mostly due to the aspect of having to relinquish ones phone, mail it in, then get the new one mailed back once they have accepted the old phone. I can't go without a phone for longer than a few minutes besides a few days or a week to wait for the BlackBerry Passport to show up in the mail. My takeaway is that it's free advertising with the coverage they are getting. Also investors who were negative on this givaway should consider that this will have little actual cost but will churn interest during a busy shopping season. That will impact sales positively I think. Just my opinion of course. Cheers!