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BlackBerry Ltd T.BB

Alternate Symbol(s):  BB

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments around the world. The Company operates through three segments: Cybersecurity, IoT, and Licensing and Other. The Cybersecurity segment consists of BlackBerry Spark, BlackBerry SecuSUITE and BlackBerry AtHoc. The IoT business consists of BlackBerry Technology Solutions (BTS) and BlackBerry IVY. The Licensing and Other segment consists primarily of the Company’s patent licensing business. The Company’s core secure software and services offerings are its Cylance cybersecurity and BlackBerry unified endpoint management (UEM) solutions, collectively known as BlackBerry Spark. Its Cylance cybersecurity solutions include CylanceENDPOINT, an integrated endpoint security solution that leverages the Cylance AI model and OneAlert EDR console. The BlackBerry UEM Suite includes the Company’s BlackBerry UEM, BlackBerry Dynamics and BlackBerry Workspaces solutions.


TSX:BB - Post by User

Bullboard Posts
Comment by IqaluitZenon Aug 08, 2016 9:42am
116 Views
Post# 25118941

RE:Huge interest for the “The DTEK50" in the UK

RE:Huge interest for the “The DTEK50" in the UKNot to play "devil's advocate" but I think I must at the very least point out that we have heard all sorts of comments like this before. So, until I hear about numbers, it's all hyperbole that's been made in the past many times.

I am optimistic about this device due to the simple fact that BlackBerry designed the device and added it's software and security, but that is all they have had to do with it really. I suspect (and Chen has pretty much confirmed) that BlackBerry has very little exposure to possible negative financial outcomes. BlackBerry is likely getting a cut from each device sold and as long as they sell enough to offset the design and marketing costs as well as any R&D, it will be a success in BlackBerry's eyes. Their partner will need to sell a different amount in order to offset their manufacturing costs etc.

I'm optimistic, but I'm not falling for the same tricks anymore.
The proof of success will be in the numbers plain and simple, everything else is noise.


Bullboard Posts