Ford plans to launch technology for over-the-air upgradesDo suspect that BB secures these 33 million vehicles that come online with Ford.
DETROIT – Ford Motor said Thursday it has launched the technology to make significant remote upgrades to its cars and trucks, and it plans to roll it out to 33 million vehicles by 2028.
The new technology would create a massive global fleet that would collect data on millions of consumers and commercial customers, giving the automaker access to lucrative new markets and potential streams of revenue.
“We believe that data is the new oil,” said Alex Purdy, director of business operations, enterprise connectivity for Ford’s enterprise connectivity unit. “It enables us to have an always-on relationship with our customer.”
Ford is calling its new over-the-air update capability “Power-Up,” highlighting its ability to enhance and upgrade a vehicle well into its lifecycle.
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