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BlackBerry Ltd T.BB

Alternate Symbol(s):  BB

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments around the world. The Company operates through three segments: Cybersecurity, IoT, and Licensing and Other. The Cybersecurity segment consists of BlackBerry Spark, BlackBerry SecuSUITE and BlackBerry AtHoc. The IoT business consists of BlackBerry Technology Solutions (BTS) and BlackBerry IVY. The Licensing and Other segment consists primarily of the Company’s patent licensing business. The Company’s core secure software and services offerings are its Cylance cybersecurity and BlackBerry unified endpoint management (UEM) solutions, collectively known as BlackBerry Spark. Its Cylance cybersecurity solutions include CylanceENDPOINT, an integrated endpoint security solution that leverages the Cylance AI model and OneAlert EDR console. The BlackBerry UEM Suite includes the Company’s BlackBerry UEM, BlackBerry Dynamics and BlackBerry Workspaces solutions.


TSX:BB - Post by User

Comment by GetUpAndGoon Dec 03, 2021 1:36pm
87 Views
Post# 34195781

RE:RE:Cybersecurity companies -- more pain

RE:RE:Cybersecurity companies -- more painBlackBerry has completely restarted, reinvented it's entire business model over the past decade. Transitioning from a hardware manufacturer to a software/cybersecurity company. The pioneer of the smartphone to silently securing the world.

Tell me how do you safely complete this type of transition while staying alive? You can't just simply close down all your existing revenue streams and say "Ok, today we are a software company!". You'd be finished. Dead.

You have to slowly create new revenue streams and scale back old declining revenue streams, all while managing your people, financials, investors, brand, credibility, etc...

If BlackBerry kept it's previous business model, it would've filed for bankruptcy 6-years ago. That's a fact.
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