Amy Konary, vice president and founder of the Subscribed InAmy Konary, vice president and founder of the Subscribed Institute at Zuora. Juniper Research predicts that by 2025, in-car-payments will reach $86 billion. Zuora will help secure these new revenue streams, from billing to revenue recognition, with a frictionless experience in the car, continued Konary. The fast-growing Subscription Economy is opening up countless monetization opportunities for OEMs beyond just the car itself, with savvy consumers increasingly demanding in-car experiences that mirror their at-home lives where they can sign up for subscriptions to their favorite content and services, and do so with flexible pricing and packaging options that can be customized to meet their individual tastes and requirements, said Peter Virk, vice president of IVY Product and Ecosystem at BlackBerry